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JMBM Represents Exact Customer in Sale to Gauge Capital

Jeffer Mangels Butler & Mitchell LLP (JMBM) is pleased to announce that Exact Customer, LLC, a digital performance marketing agency, has been acquired by Gauge Capital, a private equity firm based in Southlake, Texas.

“We look forward to partnering with Gauge for the next chapter of the Company’s growth,” said Steve Jacoby, Exact Customer’s Co-Founder in a press release. “We’re proud of Exact Customer’s success thus far, and with additional resources to invest in sales and marketing, strategic M&A, and vertical expansion, we will continue to deliver an excellent experience for our current and future customers.”

The JMBM corporate team was led by David Ma with assistance from Michelle Choi and Nathan Shaw. The JMBM tax team was led by Jamie Ogden with assistance from Ryan Skelly and Alex Palabrica.

“We are pleased to have facilitated this exciting new partnership,” said Ma. “This is an excellent result for our client and a great opportunity for Gauge Capital.”

FocalPoint Partners served as Exact Capital’s investment banker on the transaction.

About Exact Customer

Since 2014, Exact Customer have been blending the art and science of direct response digital advertising. Throughout their time in the digital space, they’ve managed over 2,000 campaigns across all digital channels (SEM, SEO, Display, Affiliate, Lead Aggregators, etc.). For more information, visit

About JMBM’s Mergers & Acquisitions Group

JMBM’s Mergers & Acquisitions Group represents buyers, sellers and capital providers in a wide variety of mergers, acquisitions, control sales and financings. The M&A Group’s lawyers provide start-to-finish assistance with the structuring, negotiation, documentation and closing of the deal. For more information, visit