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JMBM Represents CURLS Beauty Brands in Forming Strategic Partnership with Beauty by Imagination

Jeffer Mangels Butler & Mitchell LLP (JMBM) is pleased to announce that CURLS Beauty Brands founder Mahisha Dellinger has entered into a collaboration with Beauty by Imagination, a portfolio company of private equity firm ACON Investments. Dellinger will remain the controlling owner as CURLS looks to expand its distribution and product offering.

“After 19 years building and leading the CURLS brand, I have chosen to partner with Beauty by Imagination because their investment, resources and expertise will accelerate our growth,” said Dellinger in a press release. “Our values are aligned, and they wholeheartedly support my vision to bring more innovation and inspiration to an ever-growing CURLS community.”

JMBM corporate attorney Jeffrey Groendal led the team representing CURLS, with the support of associates Nathan Shaw and Vanessa Han. Rod Berman, Ryan Nowicki, Joseph Mellema, Carolyn Meyers and Robert Braun also provided assistance.

“It was a pleasure to represent CURLS in forming this strategic partnership,” said Groendal, the lead lawyer for CURLS. “This outstanding client result was the culmination of an intense process that epitomized JMBM’s team approach to delivering excellence in client service.”



For nearly two decades, CURLS has been a leader in natural hair care, innovating new product collections that are specifically formulated to cater to each hair texture’s needs, across all age groups. Founded in 2002 by Mahisha Dellinger, CURLS Beauty Brands has become one of the foremost black-owned hair care brands in North America. Visit to learn more.

About JMBM’s Mergers & Acquisitions Group

JMBM’s Mergers & Acquisitions Group represents buyers, sellers and capital providers in a wide variety of mergers, acquisitions, divestitures and financings. The Group’s lawyers provide start-to-finish assistance with all aspects of structuring, negotiating, documenting and closing the deal. For more information, please visit